Personalization in Adult Social Care Essay Example | Topics and Well Written Essays - 3750 words

Personalization in Adult Social Care - Essay Example This paper shall also reflect on the skills needed in the personalization of social work skills, including the laws applicable in practice and for the service user. Finally, this paper shall consider what theorists say about the personalization of social work practice. These points shall be discussed in the hope of coming up with a clear and academic understanding of the subject matter. In a general sense, personalization can be defined as â€Å"tailoring pages to individual users’ characteristics or preferences† (Search CRM, 2001). In these cases, personalization is about the client or about the person and about meeting his specific needs not based on generally applicable practices. Social work practice has traditionally been based on what a person needs as assessed by social workers and other people involved in the social works services. After such assessment is conducted, the social workers would now tell the clients what services and type of support they would recei ve, who from, where, and when (Squibb, 2009, p. 1). Personalisation in the social work context and based on the personalization agenda now refers to a change in the system where a person needing social care and support would get to decide the type of support he will receive, who from, where, and when (Squibb, 2009, p. 1). It is also referred to as self-directed support. It is not the social workers who will get to decide what services a person would need, but it is the client himself who would choose and fashion such services to suit his life and his needs. Personalisation â€Å"enables the individual alone, or in groups, to find the right solutions for them and to participate in the delivery of service. From being a recipient of services, citizens can become actively involved in selecting and shaping the services they receive†.