Adidas History Essay

Adidas was founded in 1924 in Germany by two bothers Adi and Rudolf Dassler. The company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get its name known. However, in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma. Once Rudolf left his brother came up with the famous three stripes logo and changed the name to Adidas. The 3 stripes were created to keep the foot stable, but ended up being the logo. Throughout the years Adidas was seen in the Olympics, and it was the leading brand making their shoes highly sought after by Olympic athletes. In 1978, Adi Dassler passed at age 78 and his wife Kathe ran the company. Six years later Kathe passed and the company was left for their son Horst Dassler to run, and three years later Horst passed at age 51. After Horst’s death Adidas ran into some major financial problems, and later Bernard Tapie comes to make an attempt to save the company. Well to be honest, later down the road a hip-hop group named Run-DMC came and put Adidas on another level just like Jordan did for Nike, and the rest is history! They even made a song called â€Å"My Adidas†, and it was a hit all around the world. After Run-DMC came to Adidas they even had their own signature line. Run DMC is still making Adidas money today just like Jordan is still making Nike tons of money these guys are true legends to the â€Å"Shoe Game†. Adidas has worked with many famous people and has a signature shoe line for Stan Smith, Kevin Garnett, Tracy McGrady aka TMAC, Missy Elliot, and many others. (The Shoe Game) Adidas America, Inc. manufactures and wholesales sports footwear, apparel, and accessories. It offers tennis, running, and basketball shoes; women’s and misses’ outerwear; men’s and boys’ clothing; and women’s and children’s clothing, as well as rubber or plastic footwear. Adidas America, Inc. was formerly known as Sports, Inc. and changed its name to Adidas America, Inc. in 1993. The company was incorporated in 1975 and is based in Portland, Oregon. Adidas America, Inc. operates as a subsidiary of Adidas AG. (Inside View) Sportswear giant Adidas gets a new headquarter for its 1700 staff members in Herzogenaurach, Germany. Their new home surely matches the German reputation for quality engineering. I also love the  excess of white used for the interior design, pretty sure their cleaning company has a great time doing their job. (Nimvo) MISSION OF THE COMPANY The adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle. †¢ Adidas is consumer focused and therefore it continuously improve the quality, look, feel and image of its products and its organizational structures to match and exceed consumer expectations and to provide them with the highest value. †¢ Adidas is innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product it bring to market. †¢ Adidas is a global organization that is socially and environmentally responsible, creative and financially rewarding for its employees’ and shareholders. †¢ Adidas is committed to continuously strengthening its brands and products to improve its competitive position. †¢ The Company is dedicated to consistently delivering outstanding financial results. MISSION OF THE MARKETING PLAN To devise a marketing plan and formulate strategies which would help in the achievement of the marketing objectives of the company which are, Market penetration – gaining market share across all markets in which it compete Market development – expanding into new markets and addressing new consumers Awareness – increasing awareness and visibility across all brands, providing clear and consistent messaging and supporting product initiatives at the point-of-sale. TARGET MARKETS — The target market of Adidas is the urban youth with the brand proposition competition to lifestyle. The principle consumption centers namely the metros are also a potential target market! MARKET NEEDS †¢ Comfort †¢ Durability †¢ Style †¢ Price †¢ Brand SITUATION ANALYSIS OF THE CHALLENGE COMPETITIVE SCOPES OF  ADIDAS Porter’s five forces of competition framework view the profitability of an industry as determined by the five forces of competitive pressure. It is a simple but powerful tool for understanding where power lies in a business situation. It helps a firm in understanding its current strength in the industry. It also brings into light the strengths of the competitors. With a clear understanding of where power lies, a firm can take reasonable advantage of a situation of strength, improve a situation of weakness, grab the opportunities and keep away from taking wrong steps. This makes it an important part of planning a strategy for any firm in any industry. At the same time, the tool helps in identifying whether new products, services have any future prospect and the potential to be profitable. (Scribd) Five forces analysis for Adidas: Threat of entry (Low-moderate) Threat of Substitute (LOW) Supplier Power (Low) Buyer Power (High) Rivalry (HIGH) Chapter 3 book page 60 Expectation of Suppliers Global Sourcing is a key organization of the adidas Group and its primary responsibility is the creation and implementation of sourcing strategy, supporting the diverse needs of all the brands (adidas, Reebok and Tailor-Made-adidas Golf), product divisions, categories and regions within  the Group. The Company strives to become the leading organization in the industry by establishing an adaptive supply network which excels in speed, innovation, agility and connectivity. This could not happen without the support and commitment of its product suppliers. Thus this is essential for them to share the same values and principles so as to drive the success of the supply chain as a whole. What does Adidas look for in its product suppliers? Overall Competence Regarding its product suppliers as strategic business partners, Adidas recruit them based on a number of criteria which comprise the overall competence of a supplier: 1. Vision: with a vision to become the leading organization in the industry through establishing an adaptive supply network which excels in speed, innovation, agility and connectivity, Adidas expect it suppliers to share this vision, and participate proactively in developing these core capabilities and contribute to the overall supply chain. 2. Supplier Partnerships based on Shared Values: adidas Group seeks suppliers who have close alignments with their values and demonstrate great passion for adidas Group products and brands. Adidas suppliers should strive to become leaders in the fields of performance culture, social and environmental affairs, quality, efficiency, price/value, and innovation. 3. Technical Capability: the Company seek product suppliers with advanced technical capabilities, not only limited to product innovation and quality, but also with the ability to perform business electronically and flexibly enough to upgrade their systems to adapt to future market demands. It suppliers should continuously promote communication and information visibility throughout the supply chain. 4. Leadership: adidas Group seeks suppliers who have a clear and aligned  vision for their organization. The suppliers’ leadership teams are expected to build positive working culture and lead their workforce to achieve improvement and performance targets on a continuous basis. 5. People Management: The Company looks for suppliers who commit to talent management. Suppliers should maintain a professional organization structure which includes dedicated development / merchandizing, planning, industrial engineering, quality and information technology teams, as well as committing to deliver lean operations, competitive cost structure, and cost transparency. 6. Workplace Standards and Ethics: The Company believes better working conditions yield higher quality, efficiency and flexibility to meet customer needs. Suppliers should provide their workers with competitive wages, safe and good working and living environments as well as proper incentives for higher quality and productivity (e.g. lower average working hours in general, decent accommodation and fringe benefits, etc.). 7. Financial Stability: The Company seek suppliers who are financially stable and comply with international and local statutory regulations for the interest of maintaining a viable supply chain and protecting adidas Group shareholders and consumers in the long term. Suppliers should be willing to share selective financial information with adidas Group upon request. Risk Management To minimize risks in Adidas business operations, the adidas Group and its suppliers should actively build and take action plans to manage the following types of risks: 1. Social -They adhere to their established Code of Conduct, the â€Å"Workplace Standards† of Engagement (SOEs) 2. Political – They minimize asset and cash exposure in countries which are considered to be politically unstable. 3. Regulatory – They actively review and adjust sourcing strategies annually to minimize trade restrictions exposure 4. Legal – They utilize extensive legal procedures to combat counterfeit operations in order to minimize the risk of infringement of trademarks and patent rights related to adidas Group products 5. Natural – They maintain high safety standards and have disaster recovery plans in place to deal with such circumstances Business Culture To ensure Its business operates in an efficient and effective manner, adidas Group has established a unique business culture which comprises the following: 1. Right Product at the Right Time – Suppliers are expected to deliver the right products at the right time and in the right quality. The aim is to shorten the end-to-end supply chain lead time from raw materials sourcing to the delivery of final products. 2. Quality Excellence – Quality is one of the main focuses for adidas Group. Its suppliers should ensure all products manufactured meet the defined set of standards. 3. Continuous Improvement – Product suppliers are expected to continuously embrace and drive positive changes and make necessary investments to achieve operational improvements in their organizations. 4. End-to-End Mindset – Suppliers are expected to share equal responsibilities with adidas Group in building an optimum supply network so as to achieve maximum and sustainable total profitability for all stakeholders. 5. Performance Culture – Suppliers should instill a performance culture by continuously setting and meeting aggressive yet reasonable business targets. Customer-Focused In today’s fast-moving world with ever-changing consumer needs and demands, it is crucial for adidas Group and its supply base to keep abreast with the changes and align its development and product allocation strategies closely to market trends. The Company expects its suppliers to instill this customer-focused mindset and be fully committed to the implementation of its development and product allocation strategies. Cost Efficiency As part of a global organization, Adidas focus on the best interest of the entire supply network. It achieves this by driving Performance Culture, Quality, Reliability and Innovation which will enable its suppliers to offer leading price and value. Adidas suppliers are expected to collaborate on improvement programs that continuously increase efficiency and reduce cost. This means that suppliers should utilize productivity and efficiency gains to offset increasing cost drivers and minimize impact on customer prices (Adidas Group) References: http://theshoegame.com/Adidas-History.html http://www.insideview.com/directory/adidas-america-inc http://www.nimvo.com/adidas-head-quarters-in-germany/ http://www.scribd.com/doc/8760709/Adidas http://www.adidas-group.com/supplierrecruitment/expectationonsuppliers.aspx?loc=en

Masculinity vs. Femininity

Masculinity vs. Femininity Geert Hofstede Here you can see four persons, three of them are adults and the other one is a student. One of the adult seems to be the principal of a school, the other two seem to be the parents of that student. Those people are in a room, which seems to be the bureau f the principal since the sign on the door says â€Å"principal†. The reason why the parents of the student and the principal meet is because the student is not good in school. The principal is about to tell them their son will fail the third grade.Then the father says that he doesn’t understand why his son is so bad in school, and asks what they, himself and his wife, did wrong. The wife answers then that her husband is the one that owns a gun. Therefore you can say that the reason why the student is so bad is due to â€Å"family problems†: His father having a gun. The way the wife says â€Å"You’re the one that owns the gun† seems as if the father uses his gun as a warning, this could lead to fear of the son and this would affect the son’s results in school.In this picture you can say that the father has the power in the family especially showed by him owning a gun, and the mother and wife is only his subordinate. That is why this picture is an example for the masculinity versus femininity by Hofstede’s model. This dimension indicates the extent to which dominant values in a society tend to be assertive and look more interested in things than in concerning for people and the quality of life. â€Å"Masculinity is the opposite of femininity; together, they form one of the dimensions of national cultures.Masculinity stands for a society in which social gender roles are dearly distinct: men are supposed to be more modest, tender, and concerned with the quality of life. † (Source: Hofstede, page 262) â€Å"Femininity stands for a society where gender roles overlap: both men and women are supposed to be modest, tender and concerned with the quality of life. † (Hofstede, page 261) The Masculinity and Femininity dimension describes how cultures differentiate between gender roles. Masculine cultures tend to be ambitious and need to surpass.Members of these cultures have a tendency to polarize and consider big and fast to be beautiful. In workplaces employees emphasize their work to a great extent and they admire achievers who accomplished their tasks. Feminine cultures consider quality of life and helping others to fulfill theirselves and help others to achieve their goals . Working is basically to earn money which is necessary for living. In business as well as in private life they strive for consensus and develop sympathy for people who are in trouble.

Should Marriage Preparation Classes Be Required for Engaged Couples?

Many contemporary couples have problems in their houses because they were not prepared to get married. Furthermore, couples who were prepared have problems. In the last decade more and more couples are taking marriage classes before they get married. Many people reject the classes because for them it is a ridiculous thing. Also, they believe that a couple has to learn from its own problems, not with classes. Nevertheless, marriage preparation classes should be required for engaged couples because those classes teach the couples how to prepared for what is in store for them, deal with marriage troubles, and have confidence in their partner.These days, couples are marrying without the knowledge that you will get more responsibilities if you get married, and those couples must get more trouble at home. Therefore, marriage preparation classes prepare those couples who want to avoid those kinds of problems. All those classes prepare the couples and teach them about what is in store for th em. When someone gets married he or she has to acknowledge what kind of responsibilities he or she is getting.When people get married they lose many things that they used to do. They have to forgot too many hobbies, things they used to do and also friends. Moreover, they have to prepare themselves for children and all the responsibilities that a child give to someone. Furthermore, they have to support a family; they have to work, get a job, and so on. Those problems are taught by a marriage preparation class.There is another thing that a marriage preparation class teaches: how to deal with marriage problems. In the first or second year for a couple after they get married, maybe they will not have an encountered with any problems. However, when the responsibilities are increasing more and more the problems start to appear. Maybe those problems are: the husband is not at home too much time, the husband or wife’s salary is not enough to pay bills, they have a lack of time to be together and to share sentiments, and so on. When those problems appear, the couples start to be desperate and probably they will divorce. However, those couples who take the class know how to deal with those problems. They will know how to make a conversation with the partner without an argument.Marriage preparation classes make a kind of confidence in the couple. Those classes teach how to have confidence with the partner, and how to create confidence. The most common case of unconfidence is when he or she is thinking â€Å"My partner is having an affair†. The confidence in a relationship is the most important thing because it creates security and also love. Moreover, the confidence that a couple has in each other is important to make a stronger relationship. As a result, the husband or wife will not have any doubt about his or her husband or wife.In conclusion, the marriage preparation classes are very important to have a successful relationship in the future. Therefore, t hose classes should be required for engaged couples. When you will get married remember to be assisted by those classes, they will make you a better husband or wife. If you be assisted by those classes, your relationship will be better and comfortable.

Ethnic Difference in Quality of Life in Adolescent Essay

Ethnic Difference in Quality of Life in Adolescent - Essay Example It is the assessment of physical, mental and social well-being and for informed healthcare decision making (Wee, 2007). Singapore is a multi-ethnic city-state, with a resident population of 3.26 million persons in 2000 of which 76.8% are Chinese, 13.9% Malays and 7.9% Indians (Leow, 2001). Singapore is wholly urban, and has undergone rapid economic and demographic transitions over the last 40 years, from a poor country with a high fertility rate, to a rich one with one of the lowest fertility rates in Asia and a rapidly aging population. This paper describes self-rated health in Singapore, and examines the socio-economic factors and health behaviors associated with poor health ratings. It concludes by discussing the public health implications of the findings. In this article, focus is on transitions during adolescent where individuals are more of experimental nature and want to try new stuffs which encompass risk and addiction behaviors such as consumption of tobacco, alcohol use along with various conditions of violence, accidental injury and suicide. The article is based on the questionnaire which focuses on health-related quality of life in adolescents. The QOL is same what so ever cultural values are present. There are various factors governing the influence of ethnicity on health and health related quality of life, this encompass biological, demographic, psycho-social, behavioral and environmental factors. The article emphasizes that to observe ethnic differences, cultural differences would be excluded and socio-economic and health status is considered. The article has taken cross- national differences in adolescent QOL. Method Random selection of 1397 early and mid-adolescents of the age group 10- 15 years was made in two stages from 40 schools. The first stage encompassed random selection of schools out of 341 schools (primary, government, primary government aided, secondary government, secondary government aided, secondary school independent and full primary and secondary schools). The study made in the article is base on the questionnaire from Japanese researcher but a few (39) questions were eliminated with a thought that they were beyond the understanding of the participants. These were related with sexual subjects, work, mobility and personal beliefs. This is controversial with the assumptions that authors have made about the adolescents in introduction part stating that children over 9-10 years age are able to report on subjective concepts such as behavior or self-esteem (Landgraf, 1996, Stone, 1990). The article has incorporated some additional questions based on school life and peer relationships. The QOLQA then comprised of 70 items and pre-tested on 77 subjects. The questionnaire was translated in the Chinese which was not required as the ethnic differences were observed in Singapore where the primary language of instruction is English. This was not required, moreover 70 items in the questionnaire was divided into five domains, physical (8 items) encompassing pain, discomfort, energy and fatigue, sleep and rest; psychological (33 items) encompassing positive feelings, self esteem, body image and appearance, negative feelings; independence (6 items): activities of daily living,

Management alternatives Essay Example | Topics and Well Written Essays - 1000 words

Management alternatives - Essay Example This manifests that Sirkin et al’s DICE is not just any other theory concocted by the fancy of academicians but in fact have in fact proved to be grounded on reality. The article focused on the importance of the hard side of change management which could be directly or indirectly quantified as a critical factor in the success of change management over soft side (communication, motivation, etch). The article stressed that the hard factors should be addressed first because failure to address such will result in failure that soft initiatives of change could not even take off because the initiative has already failed. The recommendations/conclusion to address change was also realistic and cognizant of the problems which change initiatives faces in the real world that is why it resulted to an overwhelming success when applied to the real world. The article however was published in 2005 and discussed a study that was conducted in 1992 and completed in 1994. While the change manageme nt approach of DICE was unquestionably successful, it was conducted aeon ago. It goes without saying that the business reality today is way different compared to 1994. Businesses today are already globalized and highly competitive where customers are increasingly getting sophisticated to name few changes in business environment that is different when Sirkin et al’s study was conducted. Thus, the study may have been more relevant if a revisit or a review on its efficacy was conducted to check if it is still valid in today’s present reality. The article could have been timely if it had integrated more recent studies about change management. One of those more recent studies is the Murthy’s concept of change management that dealt with the soft factors of change management which Sirkin et al touched in their articles. The article focused on the importance of people in implementing change in any business organization because â€Å"it is the people who will ultimately cause the change to be a success or a failure. The implications of change on individuals are important without which we can never really hope to manage large scale change effectively† (Murthy 2007: 23). According to Murthy, to effectively implement individual change, there are four approaches to make such change successful; they are behavioral, cognitive and psychodynamic. Murthy’s behavioral approach is to make the reward strategies right to make individuals receptive to change. Basically this entails understanding how individuals perceive change and to understand what makes an individual tick. These approaches are important because without understanding an individual’s behavior, no amount of reward strategy can be successful. The cognitive approach is to link goals to motivation. When an individual is already understood on how he or she perceives change and has already identified the factors that will motivate the individual to be receptive to change, such wil lingness to adapt to change should be aligned with the organizational goals. The psychodynamic approach is to treat people as individuals and understand their emotional states as well as your own (Murthy 2007). Simply put, treat others in the same manner we would like to

Personalization in Adult Social Care Essay Example | Topics and Well Written Essays - 3750 words

Personalization in Adult Social Care - Essay Example This paper shall also reflect on the skills needed in the personalization of social work skills, including the laws applicable in practice and for the service user. Finally, this paper shall consider what theorists say about the personalization of social work practice. These points shall be discussed in the hope of coming up with a clear and academic understanding of the subject matter. In a general sense, personalization can be defined as â€Å"tailoring pages to individual users’ characteristics or preferences† (Search CRM, 2001). In these cases, personalization is about the client or about the person and about meeting his specific needs not based on generally applicable practices. Social work practice has traditionally been based on what a person needs as assessed by social workers and other people involved in the social works services. After such assessment is conducted, the social workers would now tell the clients what services and type of support they would recei ve, who from, where, and when (Squibb, 2009, p. 1). Personalisation in the social work context and based on the personalization agenda now refers to a change in the system where a person needing social care and support would get to decide the type of support he will receive, who from, where, and when (Squibb, 2009, p. 1). It is also referred to as self-directed support. It is not the social workers who will get to decide what services a person would need, but it is the client himself who would choose and fashion such services to suit his life and his needs. Personalisation â€Å"enables the individual alone, or in groups, to find the right solutions for them and to participate in the delivery of service. From being a recipient of services, citizens can become actively involved in selecting and shaping the services they receive†.

Patrimony controversy of the Treasure of Troy Research Paper

Patrimony controversy of the Treasure of Troy - Research Paper Example Heinrich’s ease with which he learned different languages enabled him to land a good job in an import export firm. It was there that he acquired a small fortune that enabled him to start on his dream of finding the city of Troy where he believed; he would get Priam’s treasure (Krystek). However, according to many archeologists Heinrich was not considered that much of an archeologist and they claimed that it was due to luck that he even acquired the treasures. Heinrich started his excavations in 1871 using â€Å"The lliad† as a map to guide him in Hissarlick. He however had to sign an agreement with the Turkish government promising to give them a percentage of the treasures. In 1873 Heinrich found treasure there that included golden earrings, necklaces, pots of silver, gold and other items such as gold diadems believed to have been worn by queens and princesses. He also found the mask of Agamemnon in Mycenae, in Greece. Most of this treasure was believed to be own ed by King Priam who ruled Troy. He, however, left Turkey with the treasure without giving the government anything and was later sued and was fined $5000, which he gladly paid ten times over since he needed to dig for more treasures (Krystek). The whole troy treasure controversy, which dates as early as 1880, was brought about by Heinrich himself, who first discovered it in troy then smuggled it to Greece. Later during his old age he decided, he needed a permanent home for the Treasure of Troy and donated it to a museum in Berlin, Germany where it stayed till 1945 (Meyer). It was then lost in the Second World Wa

Marketing (Buyer Behaviour) Essay Example | Topics and Well Written Essays - 2000 words

Marketing (Buyer Behaviour) - Essay Example t will provide the business executives with sufficient information regarding the strategies used by HP and Dell in terms of being able to effectively influence the buying behavior of its target consumers. Founded in 1939 by Bill and Dave (HP, 2008a), Hewlett-Packard (HP) manages to grow as the leading computer manufacturer in the global markets. Today, HP operates in more than 170 countries all over the world. Dell was founded by Michael Dell in 1984. (Dell, 2008a) Since then, the company remains focused on addressing the specific needs of the customers when purchasing a computer system. Dell’s strategic decision to penetrate the global markets in 1987 (Dell, 2008b) enabled the company to become one of the biggest computer manufacturers today. Specifically in Australian market, HP and Dell were able to capture the biggest market shares with 21% and 15% respectively. (Tung, 2008) (See Appendix I – Market Shares of Major Computer Manufacturers in Australia on page 11) Under the Needs and Wants, discussion will focus on determining the buyers’ behavior on these two major portable computer manufacturers, a clear market segment and the specific needs and wants of the consumers in terms of using the two branded laptops will be identified. Eventually, the different strategies used in motivating consumers to purchase either of these two products as well as the attitudes or consumers’ preferences with regards to these brands will be discussed. The last part of the report will tackle the impact of consumers’ social class on how marketers are able to communicate with them including how the marketing communication methods used may have affect the consumers’ perception on these products. Between September ___ to ___ of year 2008, a total of 100 market research survey questionnaires will be distributed to a total of 100 laptop owners who are living in Australia. (See Appendix II – Market Research Survey Questionnaire on page 12) Aside from conducting a

ART Essay Example | Topics and Well Written Essays - 500 words - 14

ART - Essay Example Probably, this is to contrast the main carving from its environment with the intention of making it stand out and appear more visible. In addition, the man is extremely muscular with a clean-shaved head, which aligns well with his shining entire body. The illuminating light from the upper front prompts the man appear as if he is working during a sunny day, mostly evident from his shinny muscular physique. The image’s texture is supremely smooth besides the sculptor making the entire image appear tactile. This is evident from the shininess aspect of the entire carving from the clean-shaven head to the material he is working on with a chisel and hammer. This image is asymmetrical though the sculptor has utilized space well, which comprises it surroundings, hence emphasizing the aspect of proportionality. This is also evident in its scale, which is comparable with the base, hammer and the stone is hewing to produce the desired size or shape. From observation, the sculptor has carved this image intentionally to be a closed form; hence, its appearance does not lose the viewer’s attention or admiration. This is because eyes after observing at one point of the image tend to shift towards the central point where the man is focusing. The choice of carving’s color is also another sculptor’s technique to draw and hold the attention of the viewer. This is because it c ontrast’s with human’s ordinary skin color besides being more exaggerated than it ought to be so, that the image stands out well. By observing this image, I think the sculptor has put more exaggeration than necessary to draw his or her audiences’ attention and admiration. This is evident from the heavy black and shiny color on the entire carving. The sculptor has ignored the application of diverse shades meant to reveal certain distinct parts of the image like eyes, nose, hair, hammer and the stone he is hewing. Besides,

The Biology and Ecology of White Sharks Research Paper

The Biology and Ecology of White Sharks - Research Paper Example The research, therefore, includes information on the ecology and biology of the white shark, the species’ recent conservation status, a clear description of the major threats endangering the species’ survival in the Australian water bodies and appropriate recommendations for future research. Â   Other names for the white shark include the white pointer or great white shark. It is a close relative of the porbeagle shark and mako shark popular in the mackerel crook family Lamnidae. The white shark has an average stout and torpedo-shaped body, its color is blue-grey to grey-brown on the upper region and white beneath, has very big serrated teeth, and unique horizontal tip lengthways the physique middle line just near the semicircular designed tail. Another physical fact about the white shark is; large apex predator that grows to at least six meters in length. Some reports that are not yet proved to indicate that the white shark grows up to seven meters in length and can weigh up to a mass of three thousand kilos (Bright, 33). A unique heat-exchanging circulatory system allows the white shark to maintain a favorable body temperature of up to fourteen degree Celsius above that of the surrounding water masses of the sea. This enables the individuals to tolerate a wide range of temperatures. The white shark is a species that lives for a very long period of time that is approximately sixty years but this is not certain information. Averagely the reasonable period is in between forty to fifty years according to scientists and researchers. The species has a relatively slow development and low reproductive rate with a long pregnancy period that is close to eighteen months. These features indicate a low reproduction capability that has difficulties for the vulnerability of the white shark to non-natural mortality and the rate at which populations deplete and recover. These factors have substantial defects for the conservation of the white shark species.

Menu Essay Example | Topics and Well Written Essays - 250 words

Menu - Essay Example Immediately add the eggs, Gruyere, and Parmesan and pulse until the eggs are incorporated and the dough is smooth and thick. Spoon the mixture into a pastry bag fitted with a large plain round tip. Pipe in mounds 1 1/4 inches wide and 3/4-inch high onto the baking sheets. With a wet finger, lightly press down the swirl at the top of each puff. (You can also use 2 spoons to scoop out the mixture and shape the puffs with damp fingers.) Brush the top of each puff lightly with egg wash and sprinkle with a pinch of Gruyere. Bake for 15 minutes, or until golden brown outside but still soft inside. Place in a large kettle of scalding water and boil for 45 minutes. Remove and chill in cold water. Pull out all the hairs - these will have been loosened by the boiling and should come out easily (like plucking a duck). Wash thoroughly until no hairs remain. Place the nose in a kettle and cover with fresh water. Add onion, garlic, spices and vinegar. Bring to a boil, then reduce heat and simmer until the meat is tender. Let cool overnight in the liquid. When cool, take the meat out of the broth, and remove and discard the bones and the cartilage. You will have two kinds of meat, white meat from the bulb of the nose, and thin strips of dark meat from along the bones and jowls. Slice the meat thinly and alternate layers of white and dark meat in a loaf pan. Reheat the broth to boiling, then pour the broth over the meat in the loaf pan. Let cool until jelly has set. Slice and serve cold. 2 Combine the chocolate, butter, and espresso in the top of a double boiler over hot, but not simmering, water, stirring frequently until smooth. Remove from the heat and let cool until the chocolate is just slightly warmer than body temperature. To test, dab some chocolate on your bottom lip. It should feel warm. If it is too cool, the mixture will seize when the other ingredients are added. 4 When the chocolate has reached the proper temperature,

Education Essay Example for Free

Education Essay Did you know that education in school is really important? Many parents believe that education is important because it leads to a degree which grants you a good job. With an education you can get a steady pay check. With that pay check you will get away to financial independence as an adult. Why is Education So Important? he first thing that strikes me about education is knowledge gain. Education gives us knowledge of the world around us. It develops in us a perspective of looking at life. It helps us build opinions and have points of view on things in life. People debate over the subject of whether education is the only thing that gives knowledge. Some say, education is the process of gaining information about the surrounding world while knowledge is something very different. They are right. But then, information cannot be converted into knowledge without the catalyst called education. Education makes us capable of interpreting things rightly. It is not just about lessons in textbooks. It is about the lessons of life. Did you know that education in school is really important? School and education help people you understand beyond the world around them. Education helps ones immediate family, area, region, country, culture, race, or civilization. These different subjects open up information and knowledge. An important aspect of education is learning how to learn in order differentiate fact from fiction. Education is important because it equips us with all that is needed to make our dreams come true. Education opens doors of brilliant career opportunities. It fetches better prospects in career and growth. Every employer of today requires his prospective employees to be well educated. He requires expertise. So, education becomes an eligibility criterion for employment into any sector of the industry. We are rewarded for exercising the expertise required for the field we venture. We are weighed in the market on the basis of our educational skills and how well we can apply them. Education brings about economic wealth, political stability and social prosperity; all these are hallmarks of a prosperous society. It can therefore be said that education playas an important role if a society is to be successful. Tertiary education is an important aspect in the development of any society that considers or aspires to be modern. It is by far the best investment that a nation or an individual can make in its youth or oneself respectively. Educated people are in a better position to contribute to the development of their country; these educated individuals get employment opportunities that give them satisfaction and also earn some form of respect among their work mates. It also plays an important role in the integration of a society in that by interacting with people from various areas, it will raise different issues that people in rural areas are facing thereby promoting knowledge and understanding of these areas Life is nothing without education? Life without education is like living in the streets. Without education youll become lost. You will not have a guaranteed future. You will no go home ridding your favorite car to your Own home. By learning your basic alphabets youll work your way through to have a professional career. Therefore with out Education to school you will not learn at all. Life is never without education. In societies without formal schools, parents pass skills on to children. Education starts before you ever go to school and goes on after you finish school. That said, formal education is a great way to ensure that every child knows what is most necessary to live in a particular society. Without education you will be an illiterate person your children in the future will come up to you and you’re not going to know how to answer them with a right answer. Education will help build your own perspective. Schools are the place you school of started how to pronounce and count. Importance of education is needed in order to succeed in today’s world. In order to receive education you must go through some process. Your first process is to graduate from high school with your diploma. The next step is to attend college to obtain a degree in a trade that you would like to pursue. Without education you wouldn’t get good pay or promotion that you deserve. However, some people feel that they can get by in life without education, sadly that is not true. If you would like at the graphic at the bottom you will see that the higher the education you have the more money you can make. Education is important to have in today’s society. Importance of education able you to have a good job security and knowledge of your field supporting the hard work a person put into there education. Overall, school is the basic start that will drive you to your future. With knowledge youll get the sense of pride that you know must of the things. Education will help brighten your children’s future. 66% of the US population has a high school diploma or high. You should be amongst these people.

Reviewing The Challenges Of Domestic Violence Social Work Essay

Reviewing The Challenges Of Domestic Violence Social Work Essay The widespread of hidden challenges living with violence has occurred in the case study. The Australia National Committee on Violence Against Women 1992, coin the term domestic violence as a means to control women which can result in physical, sexual and or psychological harm, enforced social isolation, economic deprivation and or intimidation, and ultimately causes women to live in fear ( Seeley Plunkett, 2002, p.12). It is essential that I as a counsellor not only recognise domestic violence (DV). I need to understand DV in the context of everyday living, if I am to work with clients or this client. DV is considered to be one of the most common forms of assault, as crime data reveals that assault against the person is a significant offence category, and can happen to anyone however, the problem is often unnoticed, excused, or denied (Holmes et al., 2007). Meanwhile, DV traditionally has been viewed as a private matter and thus not defined as a criminal offence, its incidence has b een difficult to quantify, as the occurrence is geographical in all areas of Australia plus all socioeconomically and cultural groups (Seeley Plunkett, 2002). Subsequently the paper has four themes. Social, legal and ethical issues raised. Personally and professionally challenges. An expressed plan for working with this client, in light of the challenges and best practice. A discussion of the Psychotherapy and Counselling Federation Association (PACFA) code of ethics and related legislations including the usefulness of both in relation to the issues in the case study. Social, Legal and Ethical Issues Raised Domestic violence is a matter of considerable concern; it is difficult to predict the escalation of violence in this situation. Yet, the enduring negative effects of social, legal, and ethical issues of DV in this case study, is a serious problem that is affecting not only the mother, but her children. It would be comforting for her to think that her children are not affected by DV; perhaps she considers the children may be too young to perceive, or understand what is happening. This client is unable to respond appropriately to the childrens needs, because of the impact it is having on herself (Seeley Plunkett, 2002). The statement made by the children, express that they are aware of the violence, and are not fooled by their mothers attempt to conceal it. However, the mother present unawareness in her situation, therefore, her marriage conflicts and fights will have a significant effect on how secure her children feel, in turn significantly affecting their future, and emotional adju stments where they may emulate the violence behaviour, and perceive it as been normal (Seeley Plunkett, 2002). Social issues. The social issue of violence in the family home, is one damaging position in family life that knows no boundaries, it addresses all socioeconomic, racial, ethnic, gender and age boundaries. Social learning theory is widely applied to understanding the impact of DV on children it holds that we learn to be aggressive by observing aggression in others, and individuals raised in a society with violent role models will learn aggressive responses (Bandura, 1973). Thus, this clients modelling, along with her husband plays a distinctive role around their children future behaviour as been learned and reinforced in their childhood directly or indirectly and then carried onto their adulthood as a socialized means of coping with conflict resolution (Bandura, 1973). The childrens social problems of feeling isolated, lacking confidence in their own abilities, developing an understanding of not actuality being able to fit in, have trouble trusting because of the violation of the primary keeping with their parents (Davies, Lyon, Monti-Catania, 1998). Following this, the client as a battered women may include social and financial risk that are essential to her in making a decision to leave; perhaps her thoughts are how she will arrange for herself and her children, where will she find housing, money to feed her family (Davies et al., 1998). Society has the tendency to make judgement on female victims, and survivors of DV, regardless of them feeling utter shame about DV, where they are blaming themselves, understanding of society is that women choose to stay and for that reason it is her fault because she could leave if she wanted Geller, 1992 (as cited in Seeley Plunkett, 2002). Social isolation is another factor, which becomes a powerful factor in abuse, and neglect. Victims pull away physically and emotionally from other family member, friends, and communities in whom they live in order to hide the shame of their interactions, and silence themselves to survive (Kurst Swanger Petcosky 2003). This contribution may be a result of the abusers assertion of power and control, by restricting their victims movements and social contacts or by monitoring them carefully. Gelles, 1997 (as cited in Kurst- Swanger Petcosky, 2003) found the difficulty lies in the fact that where privacy is high, the degree of social control will be low (p.10). Legal issues. A legal response must be justified when victims are subjected to DV, I have a duty to protect, and warn, and willing to breach client- counsellor confidentiality with the inform consent of this client, especially when the safety of others are at risk. Educating this client with the Family Violence Protection Act 2008 (Vic) (FVPA) will allow her to understand FVPA has aims, and objectives to include that non-violence is a fundamental social value, family violence is a fundamental violation of human rights, and that the justice system treat the views of victims of family violence with respect. (Peirce, 2009, para.7). Thru acknowledging this kind of family violence, and the impact on children through the process beyond physical, sexual violence to emotional, psychological, economic abuse, it may extend beyond the overt of exploitation of power imbalances (Peirce, 2009). FVPA states one must maximise safety for children and adults who have experienced family violence, prevent and reduce family violence to the greatest extent possible; and promote the accountability of perpetrators of family violence for their actions (Violence Protection Act 2008 Vic, s.1).The client will then realise that the aim of the family act objective is to provide an effective and accessible system of family violence intervention orders and family violence safety notices; and creating offences for contraventions of family violence intervention orders and family violence safety notices (Violence Protection Act 2008 Vic, s.2). The client does not seem to think that there is any potential danger, regardless of the black eye present Walker, 1987 (as cited in Seeley Plunkett, 2002) suggest that unless safety is addressed then victims are at risk, and for this reason it would benefit the client to know that I am concerned, this client must also understand that Children and Young Persons Act 1998 Vic, states that a child is at risk if the child has been exposed to domestic violence and if the parent has behaved in such a way that the suffered (children) or is at risk of suffering(s.23). The children are aware, so reinforcing this knowledge will help her to stop concealing DV as an accident. Furthermore the law of Victorian Charter of Human Rights and Responsibilities Act 2006(Vic) sets out our freedoms, rights and responsibilities, it has the potential to protect clients in DV situation from injustice which will benefit this client, she has the opportunity to participate in and contribute to society(Charter of Human Rights and Responsibilities Act 2006 Vic). In doing so there is accountability for the abuser, protection for her, and the children according to their best interest without discrimination, safety needs must take precedence, as families are entitled to protection. This includes counsellors constraining their ethical duties by safeguarding the victims and reporting concerns. Ethical issues. Counsellors have an ethical responsibility to their clients DV situations, because of the ethical dilemmas it presents and the risk in engaging in unethical practice. I must provide a session, and treatment that is ethically sound which takes into an account of acknowledging complete autonomy for the client best interest, and autonomy for her children, counsellors would benefit from the copious knowledge of, and competence that state laws, and ethical standards present in their relevant organization, and association, for me it would be (PACFA). The ethical dilemma in this situation is one of protecting the client and children, thus having to make a decision to where I might have to break confidentiality. Another ethical concern is that I as the counsellor may not have enough experience to handle the complexity of this situation, regardless of my invaluable experience of the impact DV has had on me. Since supervision is an ongoing requirement for counsellors, I would act on supervision immediately to have my performance monitor in order to provide accountability for practice. Ethically if this was to be my first time in treating a DV victim, I would have difficulty in showing her a non- judgemental posture, as her experience may remind me of my own experience, which could possibly interfere. An Analysis of the Challenges Personally and Professionally Personally I would empathise with this client, showing understanding because I know exactly what the challenges of living with violence feels likes. I as a child grew up witnessing the physical and emotional abuse my parents laid on each other. Thus, those effects had a huge impact on my life which took place when I arrived in Australia, not knowing until now why my actions of been disobedient, and uncertain were virtually negative, to the point where I always felt the need to be rescued by power and authority. For that reason, choosing a man who is an expert at empowering total control of emotional and sexual abuse, allowing me to feel so sad, and not knowing what to do, because in the words of my mothers I have made my bed, now I must (lie) in it, as oppose laying in the problem literally lying, the matter is private. I will personally feel the challenge of not being able to get upset and perhaps angry, the challenge of understanding her struggle, fear, doubt and not knowing which way to go, especially if she is still in love with her husband and most of all reliving the experience while she is expressing her shattering experience of living with violence. Professionally I may encounter the challenge of getting my client to admit that she is a Battered woman, due to the fact that she seems to be in denial when she states that her black eye is just an accident. Thus fabricating and distorting her reality perhaps to cope, and protect her children from the overpowering reaction to the abuse that she is receiving. Another challenge is her belief about her children not being in any danger, as they are in bed when the fighting occurs. Nonetheless the most significant challenge is the disclosure from one of her children like when you fight and throw things well that tells me they are being exposed to DV in their own home. A Plan for Working with This Client in Light Of the Challenges and Best Practice In light of the challenges, the plan for this client is to provide a complete therapy which seeks wholly to resolve her fundamental challenges of living with violence, for which she is, seeking, help (McLeod, 2009). This must be done by providing a safe and supportive therapeutic relationship, so that she is able to restore her safety, reconnect too herself, reclaims her control and develops self-efficiency. Including metallise her feelings, and allow herself to experiment with new possibilities for understanding those feelings, thoughts and possible actions that she is struggling with. An approach would seek to find out all the details of her descriptions to DV experience, in the hopes of helping her reach a limit to her identity, experiences, and her known capacities of who she is and what she can do about the situation. Bringing forth awareness and consequently facilitating the potential for change out of the chaos. The plan would benefit the client to be link to multiagency resources that are available in the community and would require myself as the counsellor to form links with both statutory and voluntary agencies, so that the client is provided with a supportive network for victims of DV (Saunders, 2008). Herman, 2001 (cited in Saunders, 2008) states the cardinal principal when working with survivors of DA is safety, because no therapeutic work can proceed until internal and external safety is established (p.85). Thus a meticulous risk assessment must be carried out in order to establish whether the client and her children are in any danger, regardless of the fact she states they are not, hence allowing for any potential danger (Saunders, 2008). My desire for best practice is to improve my counselling skills, help myself before I can help others, and continue to recognise the importance of being empathetic and sincere in my behaviour. I intend to treat all clients with compassion and respect. If I am to work with DV victims, my goal is to help them with their personal, social, interpersonal, legal and practical issues that confront their reality. A Discussion of (PACFA) Code of Ethics, The Relevant Legislations and The Usefulness of The Code in Relation To The issues In the Case Study. PACFA has established a self-regulation and self- governing role for the profession as a whole, the code of ethics is a set of guidelines a framework to support and inform us, ultimately it remains the responsibility of the individual. It allows for belief that one has the right combination of attributes, and skills to help, recognise, and respond to any problem as promised (Schofield, Grant, Holmes, Barletta 2006). The PACFA code does not have a DV code of ethics; however the usefulness of the code represents the official statement of the profession about what is expected of counsellors, as we are held accountable for our  actions that breach the code (Bond, 1993). In analysing the case study, I found the framework of taking a systemic approach of the code to be useful, for it has a contribution to support the ethical dilemmas I faced; this was attended to by acknowledging the ethical principles, and ethical decision making to avoid ambiguity. I found that the ethical principles provided me enough information to explain what I had to do to develop an appropriate attempt to address the moral dilemma of DV, by the usefulness of understanding and respecting complete autonomy for the client, which includes expressing the concerns I have on the autonomy of her children. The usefulness of non-maleficence becomes the responsibilities of me to cause no harm to my client, by providing the appropriate, and explained intervention strategies that will avoid the adverse effects of DV (Bond, 1993). Thus, considering my responsibilities by applying beneficence, and justice, as the code expects us to act in a manner that is not discriminating, this client is entitled to a fair treatment, and if I am unable to help I must provide an option made available (PACFA, 2010). The complexity of the issues raised in the case study is a matter of concern, as the client is in denial towards the potential danger she and her children may be at risk. This was acknowledge by her minimizin g the impact of her partners actions by which she falsified, and distorted the reality of the abuse indicating it is an Accident, perhaps because she is afraid of the abuser and the steps to recovery. Consequently the usefulness of fidelity establishes the client- counsellor relationship which is based on duty to help her feel empowered. I found the information on legislations pertaining to this case study useful to help solve DV from a legal perspective, the government interventions and laws, statutes regulatory policy and governmental mandates. I have found that they serve to establish rules of conducts for individuals and organizations, regardless of the fact that counsellors are unable to mandate DV first hand for battered victims. The usefulness of the orders of protection in victoria is implemented to make civil-legal remedies for the victims and their spouses, as the term and conditions are personalized to suit the victims environment and includes a presumption in favour of a request to remove the perpetrator from the home (FVPA s 82). Abused women, for that reason, need counsellors, psychologist, social workers, nurses, physicians, and lawyers who can assist them to manage resources and who can explain the difficulties they will come across as they try to free themselves from violent relationships (Roberts, 2 002). In conclusion, I have understood that DV is an issue that is clearly seen as a destructive element to the victims and their families that are subjected to abuse. Thus, listening to those who ask for help, is understood by encompassing key professional values related to DV and resolving ethical dilemmas by providing safety, protection, being nonjudgmental, self-determined, confidential and most of all maintaining the clients agenda.

The Impact And Spread Of Consumer Society Marketing Essay

The Impact And Spread Of Consumer Society Marketing Essay Consuming is one of human nature that cant be changed. Why and how we consume is the control of this human behaviour. There are two kinds of thought about this behaviour. One is does consumer shapes our lifestyle and the other one is the other way around. Consuming has a close relationship with lifestyle. The way people consume reflects their lifestyle. Does this lifestyle is a pure desire or is it encourage by other aspect like design? Through visual and mental, tangible and intangible, design gives an impact to both the environment and the consumer. These experience makes people addicted to something they consume. Does consumerism is something bad or good? There are some good and bad points to be looked. Through the design, consumerism is being passed unconsciously. Design has a role and an impact on consumerism. That is why the existence of design is important to shape or to be shaped. Table of Contents Abstractà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..i Table of Contentsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ii List of Referenceà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..iii Introductionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..1 Analysisà ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦2 Consumerism in Societyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦2 Consumerism in Bar and Restaurantà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦4 Design in Consumerismà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.4 Conclusionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦6 List of referencesà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦7 Bibliographyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦7 1. Introduction Today commercial space becomes a territory of consumerism. Brands as a generator become a magnet for the consumer. Consumerism is derived from the words consume. In the end of this word there is a suffix -ism that is known as a belief, system or philosophy. How far consumerism plays a role in human life? Trading and exchanging are own nature. Why do we need to trade or exchange? The reason is to get what we get so that we are able to consume it. As the time goes by, consuming and technology have been developed. People could be easily fulfilling their need. And then what after that? Do we as human beings are just satisfied? Human will never be satisfied. It is their desire to keep wanting more and more. Imbalance between needs and desire causes consumerism. Does consumerism as a way of life creates our lifestyle or we want to creates our own lifestyle? 2. Analysis Thinking about consumerism must not forget about consumption. Both consumerism and consumption has a closed relationship between each other. Consumerism happens because of consumption. It is not a mistake that we consume almost all the things in our life such as goods and experience. Furthermore, human has been exercising to consume since civilization had not been developed yet. Exchange becomes humans nature. As the time goes by, human keep developing to have a better life. If we, human, has fulfilled our primary needs, we want something more other just than that. Imbalance between needs and desires give a result as consumerism. Consumerism happened just before Industrial Revolution period but it could be seen obviously during this period. Lawson (2009, p.60) said by the 1950s, for the first time in our history, we were producing enough to allow choice for masses. It means that consumer society was born. 2.1 Consumerism in Society There is a myth: The more we have, the happier we become. This myth is suitable with the state of consumerism. People believe that the more things they have, they would be happier but in fact it is not. Our happiness now is determined by other people unhappiness and so our need is. We want something because we saw it somewhere and someone own it. The desire of owning makes us addicted to have almost all the things we saw. Moreover, the desire becomes greater if the things we want is being consume by most of the people. Due to a tremendous consumption, it makes the things become as if it is our primary needs. For example is mobile phone. Back to the time when technology had not been as high as today, mobile phone was something that is common. The price was expensive at that time but as the technology was being developed, mobile phone became mass-produced. Since that time, almost all the people own it. It becomes ubiquitous and now becomes our needs. We can not live without it. We consume not only because of the desire but also the seducer of experience as well as our own monster, which is our fear. Today, by consuming we show our identity. It is a visual sign that determines which society are you from. The sign could be seen from the things we bought and consumed. The most noticeable evident is brand. For example, Louis Vuitton. We acknowledge that it is an expensive brand whereby not all the people are able to afford it. By using the product of that brand, one tells the society where one belongs to indirectly. The monster creates a fear of other people judgments. Consumerism becomes sustainable by having this kind of mindset. The society in this situation creates a way of life where consuming is addictive so that people want to keep buying more and more. We know that consumerism needs to be control. Nevertheless, majority or the society choose to continue the way of life they live in. Singapore is one of attractive destination for travelers. Hence, they promote themselves through Singapore Tourism Board that has a big impact on tourism. They promote the entertainments and luxury shopping centers. In this condition, media is the powerful medium to send the message to all the people in the world. Hence, inside this entertaining city, consumerism could be seen easily in public. Walking in the city area like Orchard, names of the brands are located all over the place. By taking a glimpse, consumer society could be satisfied in this area. Well-known brands are able to be found easily. This is not only applied to goods such as bags and clothes but also restaurants. Popular and expensive restaurant will show their identity and pride. Consumerism in Singapore has been developed and designed by the government either consciously or unconsciously, a very popular way of life. Life for Singaporeans is not complete without shopping. This state was declared by the Prime Minister, Goh Chok Tong in National Day Rally Speech (Straits Times, 18 August 2996). Shopping is their happiness and needs. This could be seen by many new shopping centre which was built in the last few year. Therefore, the plan of building another commercial buildings are still going on. The government wants either their citizen or the visitor to spend their money in this country. The government directly dictates the citizen since they are young to consume so that consumerism assemble unconsciously. Other than Singapore Tourism Board, they seduce consumer through media like magazine. Magazine is not only a seducer but also a reflection of the lifestyle they live on. The latest information about fashion or dining place could get just by flipping a bundle of paper. 2.2 Consumerism in Bar and Restaurant Do you have a desire to go to a certain place to eat? Is it only to consume the food or to consume the experience? Definitely, human wants to try something new. Human is a creature with high curiosity. In this situation, where do we get the information that caused us to have an intention to try something? We live in the hi-technology era whereby people around the world are connected eventhough they are not in the same place. They are able to communicate and exchange information to the other. Internet is a big innovation, which was invented in our world. The consumer could get the information easily by this invention. Other than that, they could get the information from the magazine. In Singapore, there are a several magazine that will help you to tell what is the latest information of dining for example is Wine and Dine. The magazine is about stack information about well-known food and beverage. It could seduce the consumer easily through the explanation and the pictures they show. I t is one of the way how does consumerism reach consumer society. Business travelers, according to Singapore Tourism Board Data Statistics, have a demand as a target market in Singapore. The number of business travelers is keep going up even though there is a recession happens in the world. They, obviously, has an adequate income more than just to survive. For businessmen, business partner are an important aspect in the business life. The way they associate is not only in a formal way but also in an informal way like having fun. The current trend, in the last few years, bars and restaurants are increasingly spread. The demand of this aspect is growing due to the interest of consumer. Bar and restaurant offer alcoholic beverage that is popular in the society. Alcoholic beverage has a side effect of addiction. It reduces the function of brain and makes the feeling of good. Due to dysfunctional of brain, people will keep consuming, as they wanted the feeling to be there. This situation causes an addiction. Hence, addiction will end up by consumerism, subconsciously consume. 2.3. Design in Consumerism Previously, we talked about consumerism in bar and restaurant by the edible. Despite of edible, is there any other thing that makes people keep consuming? As it is mentioned before, nowadays consumer is seduced not only by the edible or things they offer but also by the experience. Experience makes it different from one to the other place. It is a unique offered. Design makes it come true. Design is like a creation of God, which was nearly to perfect, human. Eventhough it is similar from the look, the experience will not be the same in one place to the other. Ron Swidler () on Wine and Dine Magazine said that one of the big trends in hotel and restaurant design right now is creating experience. It shows that what people are looking for is not just something tangible but also intangible. Intangible things could be buy with money. Tangible things like edible could be consumed only at that time, but the impression of intangible things last forever in consumers mind. The desire of consum ing is more on emotional feeling. On the editors note area on Wine and Dine magazine, Leena Ng, the editor, states that one of the biggest experiences consumers desire is for access to the lifestyle they see reflected in the media and in their travels. In this circumstance, media has a big role to support consumerism. Pretty pictures on the magazine attract consumer society to visit and consume what they offer on the media. How to create experience is by looking at the design. The designer creates the composition between each element to create a certain ambience that would make a tremendous impression to the consumer. Is creating ambience just by decorate the space? Creating ambience is supported by the building and the elements such as light, sound and smell. It is true that visual presentation has quite a big impact for the consumer such as the concept and the theme. Nevertheless, intangible thing must not be forgot. The use of lighting usually enhances the design more. The concept of the bar and restaurant must have interconnection with the demand and the aim of the project. In this situation, urban nomad has been chosen as the suitable concept. Urban nomad is someone who is always on the go. Derived from the urban nomad; journey, connectivity and energy are the keywords as the expression or urban nomad. The concept is evident on the journey that is created. A long journey to the lobby with a teaser of how would the consumer experience in the space. Unconventional lobby is being introduced. Stairs are being used as a bridge that connect one space to the other space. Each space on this restaurant and bar are spread in the whole big space. It is the design intention that force people to move around the space and consume the journey. On the journey, consumer are being seduced by the existence of indoor garden that is relaxing and offer a new experience inside the space. Overall, the space is created in order to create impression on consumers mind so t hat they are willing to experience and consume the space again on the other time. 3. Conclusion Consumerism is not just a concept. It is now believe as a way of life where people consuming a great of amount of goods in quantities. Consuming could be separated from human. It is the nature of human being that has been developed since long time ago. Today, people consume to show their identity. The main reason of consuming is no longer exist. Consuming has become part of Singaporeans life whereby people in this country are encouraged to shop by their prime minister. Therefore, consumerism becomes a habit and culture. The government is supporting the consumerism. It is true that consuming could give back benefit to the country; on the other hand what is the impact of it? If we look at the long-term side effect, this situation will destroy their own citizen because they will not be satisfied if they are not consuming. On the other perspective, consumerism is being boosted by design. A successful design is addictive to the consumer. They will keep coming back to experience it over and over again. In this situation, consumerism could be seen as a sign as a successful design. Design has an impact on consumerism. Something that is being designed has an their own attraction to draw peoples attention. In conclusion, there is no right or wrong about consumerism. It depends where are we going to put our perspective. Generally, consumerism needs to be stopped due to an unbalance between humans mind and their desire. Nevertheless, if we look from the design perspective, there is nothing wrong with consumerism. In fact, because of design, consumerism is being boost. It is our decision to control how far the consumerism need to be control and use from other point of view so that it would not cause self-destructing for human being. It is now our decision to be shaped by the consumerism or we shaped our own lifestyle. http://usj.sagepub.com/cgi/pdf_extract/35/5-6/981 List of references Cross, Gary, [2000], All Consuming Century Why Commercialism Won In Modern America, Columbia University Press, New York. Lawson, Neal, 2009, All Consuming, Penguin Group, England. Miller, Geoffrey, 2009, Spent Sex, Evolution, and Consumer Behavior, Penguin Group, England. Miles,Stevens, 1998, Consumerism as a Way of Life, SAGE Publication Ltd., London.

Acupuncture As An Alternative Medicine In The Western Culture :: essays research papers

Debora Cytrynowicz Acupuncture as an Alternative Medicine ( in the Western Culture)   Ã‚  Ã‚  Ã‚  Ã‚  Alternative medicine is a very general term whose definition can be very controversial. Basically, it is many holistic techniques for preventing and treating illnesses. Acupuncture, and many other therapies, have long been a part of Asian cultures and have recently been integrated into the Western culture. Since Acupuncture is such an important tradition in China, it has gained much respect from other cultures.   Ã‚  Ã‚  Ã‚  Ã‚  Acupuncture is a strong component in China, and can be traced to their health care system for at least 2,500 years. The procedure involves inserting hair-thin steel surgical needles into specific points in the body which are supposed to make you feel better, and be healthier. This is only the technical aspect though. To understand the â€Å"art† of this procedure, you must have a background on Chinese medicine. How it works is this: health is achieved though the balance of the opposing forces between â€Å"yin† (spirit), and â€Å"yang† (blood). The attraction between them creates an energy called â€Å"Qi† ( pronounced chee). This energy flows to all parts of the body through channels which are known as â€Å"meridians† (pathways that run along the surface of the body and branch into the body’s interior). An imbalance in these forces is what is believed to cause illness and disease. When needles are placed on the acupuncture points along the meridians, balance, and hence, health is restored. There are several styles of acupuncture, the differences being h ow the acupuncture points are stimulated (be it by hand pressure, electrical impulse, ultrasound, or wavelengths of light). Acupuncture was introduced to American doctors by Sir William Osler, who is often called the father of modern medicine. In a classic medical textbook written more than a century ago, he said, â€Å"For lumbago, acupuncture is, in acute cases, the most efficient treatment.† The first time acupuncture really got notice wasn’t until 1972. James Reston, a New York Times correspondent, was assigned to cover President Nixon’s now historic trip to China. During his stay, Reston had to have an emergency appendectomy, and was treated with acupuncture for the postoperative pain he had to endure. The report of his experience with acupuncture caught the interest of many American doctors who wanted to see how the Chinese used acupuncture as an anesthetic. Many non-physicians went to train overseas or with acupuncturists who had been silently practicing in the States, in many Asian communities.

Biblical References in Grapes of Wrath Essay -- essays research papers

In his novel Grapes of Wrath, John Steinbeck integrated many biblical references and values throughout the book. This provided a more intriguing and complex style of writing that he used to tell about the Dust Bowl of the early 1900’s and the arduous journey the Joad family and many others took to reach California. The first biblical reference is revealed when the Joad family leaves for California. â€Å"the rest swarmed up on top of the load, Connie and Rose of Sharon, Pa and Uncle John, Ruthie and Winfield, Tom and the preacher. Noah stood on the ground, looking up at the great load of them sitting on top of the truck (Steinbeck 113)† This passage relates to the loading of animals into Noah’s Ark in Genesis 7:15 where it is written that the animals went into the ark in pairs. In the book, Steinbeck uses the truck to represent the ark while the family represents the animals going into the ark two by two. Although it is depicted in the Bible that the animals went in as couples, male and female, there were not enough female characters for Steinbeck to be able to have them get into the truck in couples. Steinbeck might have made Noah’s name Noah for this purpose to give an allusion that this passage was to mirror the act of Noah’s Ark. The second reference to Noah’s Ark is revealed near the end of the novel. â€Å"The rain began in gusty showers†¦for two days the earth drank the rain, until the earth was full†¦the rain beat on steadily†¦level fields became lakes†¦streams broke†¦and spread out over the country (Steinbeck 432-434).† This passage illustrates the great rain that comes to California and floods the valleys and over the fields. It floods the tents and homes of the Okies and causes them to move elsewhere to find shelter from the rain... ...till-born baby. The image when Uncle John floats the dead baby down the flooded steam is a reference to baby Moses when he is places into the Nile in a basket. Both babies were sent off into the world with the same message in mind, to tell of the plight of the people, which for the Joad’s was the harsh living conditions and lack of food and home, while for the Israelites was the inhumane murder of their baby boys. â€Å"‘Go down an’ tell em’. Go down in the street an’ rot an’ tell em’ that way. That’s the way you can talk’ (Steinbeck 448).† Steinbeck uses biblical allusions and references throughout his novel, from the very beginning to the climax and the end. The novel becomes a more meaningful and complex book with the use of these allusions and causes it to relate more and more with the Great Depression where many problems with authorities and social problems arose. Biblical References in Grapes of Wrath Essay -- essays research papers In his novel Grapes of Wrath, John Steinbeck integrated many biblical references and values throughout the book. This provided a more intriguing and complex style of writing that he used to tell about the Dust Bowl of the early 1900’s and the arduous journey the Joad family and many others took to reach California. The first biblical reference is revealed when the Joad family leaves for California. â€Å"the rest swarmed up on top of the load, Connie and Rose of Sharon, Pa and Uncle John, Ruthie and Winfield, Tom and the preacher. Noah stood on the ground, looking up at the great load of them sitting on top of the truck (Steinbeck 113)† This passage relates to the loading of animals into Noah’s Ark in Genesis 7:15 where it is written that the animals went into the ark in pairs. In the book, Steinbeck uses the truck to represent the ark while the family represents the animals going into the ark two by two. Although it is depicted in the Bible that the animals went in as couples, male and female, there were not enough female characters for Steinbeck to be able to have them get into the truck in couples. Steinbeck might have made Noah’s name Noah for this purpose to give an allusion that this passage was to mirror the act of Noah’s Ark. The second reference to Noah’s Ark is revealed near the end of the novel. â€Å"The rain began in gusty showers†¦for two days the earth drank the rain, until the earth was full†¦the rain beat on steadily†¦level fields became lakes†¦streams broke†¦and spread out over the country (Steinbeck 432-434).† This passage illustrates the great rain that comes to California and floods the valleys and over the fields. It floods the tents and homes of the Okies and causes them to move elsewhere to find shelter from the rain... ...till-born baby. The image when Uncle John floats the dead baby down the flooded steam is a reference to baby Moses when he is places into the Nile in a basket. Both babies were sent off into the world with the same message in mind, to tell of the plight of the people, which for the Joad’s was the harsh living conditions and lack of food and home, while for the Israelites was the inhumane murder of their baby boys. â€Å"‘Go down an’ tell em’. Go down in the street an’ rot an’ tell em’ that way. That’s the way you can talk’ (Steinbeck 448).† Steinbeck uses biblical allusions and references throughout his novel, from the very beginning to the climax and the end. The novel becomes a more meaningful and complex book with the use of these allusions and causes it to relate more and more with the Great Depression where many problems with authorities and social problems arose.

Ideology of True Womanhood

Ideology of True Womanhood Between 1820-1830, and sometime between the Civil War, there was a lot of growth of businesses and new industries. All of this growth created a new middle class in America. Back in the nineteenth century, middle class families could survive off of the goods or services that their husband’s jobs produced without making all the money they needed to survive. The men did all of the work which helped create a vision that all men should support the family while their wives and children stayed at home.This started the public sphere, the belief that the work was a rough job, and that a man had to do everything he had to do in order to be successful. It was engulfed in violence, trouble and temptations, and women were thought of as weak and delicate by nature. Women were then put into the private sector, in their homes where she was in control of everything that happened. Everyone in the middle class families saw themselves as the backbone of society. A new i deology about the home came after opinions towards work and family arose.This new ideal, called â€Å"domesticity,† provided us with a new view of women’s duties and roles but still treated men and women as total opposites. There were four characteristics that all good and proper young women should follow: piety, purity, domesticity and submissiveness. In the nineteenth century it was believed that American women were to demonstrate a particular behavior towards religion. They thought religion was good for women and that it helped put their minds at rest. Women who weren’t religious were considered the most disgusting human characteristic.They also believed that women were not women, but instead a lower form of being if they weren’t sexually pure. Marriage was supposed to be the greatest night in a woman’s life, when her she could give her greatest gift to her husband, her virginity. From this point on, she was dependent on him. A woman must remain pure regardless of any attempt made by a man to assault her. A woman who allowed herself to be seduced by a man was either killed or had her baby taken from her. Female purity also gave them some sort of â€Å"power. Her purity was used to keep men in control of their sexual needs and desires. The biggest feminine virtue is probably submissiveness. Although men were supposed to religious, they generally weren’t. Men were also supposed to be pure, but nobody really expected it from them. But men were never supposed to be submissive. Men were the ones that did everything and made all the decisions. Women were more passive and obeyed the husbands. Women were forced to wear tight corsets that pinched her organs and caused limited mobility.True women knew their place, and they knew what qualities their husbands wanted. Finally, they believed a woman’s place was in the home. They thought of housework to be an uplifting task. Her job was to make sure the home was perfect fo r when her husband came home. It was supposed to be a relaxing place for the husband to escape from work. Women were also thought of as intellectually and physically inferior to men. They thought they woman just because woman were generally smaller than men in physical size that their stamina wasn’t good either.They believed that the brain was smaller in women than in men. They believed that because women menstruated there was a periodic illness that was inflicted on them. Women were thought of as very emotional and very delicate and that they have an unpredictable nature. It was believed that sexual feelings were very strong in men but they were absent in women. Puberty played a large role as well. This was a period when boys became strong and vigorous men, and girls became timid and weak women. â€Å"Even if you have a child two years of age, you need to go to work,† said Mitt Romney, on CNN on April 2012.He argued that the women would be better off having â€Å"the dignity of work. † This proves that there is still evidence on how people perceive women. Mitt Romney wanted women to work even if they have a two year old child and some people said it was â€Å"heartless. † He said it isn’t because he would raise the money from the state for daycare so you could provide daycare for your child while getting a job for yourself. His intentions were to increase the work requirement but a lot of people had different opinions.

5 Key Concepts Underlying Structures of Cultures

type ensn ar at least 5 cardinal c one timepts profound structures of subtletys. dress Speed of messages It is the outlet of how capacious a message washstand be understood or how long does it take to understand a person. Messages interactions potbelly be in varied speeds dep culminationing upon agriculture. context The concept is diverse in contrary cultures, so a balance is affected for interacting within each culture. Its the g overnment issue of how much relevant information is in the message, and already understood by twain sides.So we stomach context situations, standardized a message which contain lots of impression without much information content in one hand, and number 1 context like a message which may non contain all relevant information. distance The space is different in different cultures. Its the librate of what is I? For example, in office, roughly tribe pee-pee unseeyn boundaries in one meter. Actually people have a microscopical c orporeal boundary and series of invisible boundaries clock What is the opinion of conviction is rattling heathenly dependent. There argon umpteen kinds of time systems in the world, but both ar most important to supranational strain.How umteen things be make at once? maven thing monochromatic many polychromatic. To Asiatic, several things raise be done at once, but it is very catchy to Ameri arsehole or European. For example, Ameri bottomland and European leave conceptualise rough the inventory is very important, they c ar intimately when, how and where. merely Asian leave behind think about last is the most important and they will do or so adjust and increase of efficiency. nurture flow The mean is track data takes from its original setting to its end users. In Low-context countries, much(prenominal) as USA, Canada, Israel, communicative countries and Scandinavia, information circularizes slowly and bocused.But the Higher scope Cultures China, Arab c ountries, Italy, Greece, Japan, Spain, Korea, India, Brazil and Russia information will spread rapidly. So the information flow is different in different cultures. 2. Define the 4 types of ball- public figured cheeks. Answer a. Ethnocentric heaps the corporations argon understructure-country-oriented. Ethnocentric passenger cars believe that home-country nationals argon more(prenominal)(prenominal) intelligent, reliable, and trustworthy than foreign nationals. b. Polycentric corporations the polycentric firm establishes transnational operations on condition that host-country managers do it their way.Host-country nationals have high or absolute sovereignty over the supplementals operations. The polycentric firm is a immensely speaking connected group with quasi-independent subsidiaries as contain ahead centers. c. Regiocentric corporations these corporations capitalize on the synergistic benefits of communion common perishs across regions. A regiocentric corporation be lieves that only regional insiders can effectively co-ordinate consorts within the region. d. Geocentric corporations the Ptolemaic system is highly interdependent. Subsidiaries are no longer satellites and independent city- supposes. he accurate ecesis is focusinged on both(prenominal) worldwide and local objectives. 3. contend the Yin and Yang of managing in Asia 200 words or more. Answer American management styles, almost universally, opine the grandeur of the individual. We value empowerment, proactive conclusion making, and ownership of the conking class. This style of management reflects our occidental tradition of the power of rational direct into and the inherent equality of all people. Asian management styles typically subordinate the sub class of the individual to the greater demands of the group.The power of obligations and relationships and the detect for order are of greater importance in the East. In the West, efficiency and dislodge often equal eff ectiveness in the East, passive standance of what is, and the ability to complete ones conk with others within the existing conditions, expertness be a greater celibacy and the way to a smooth-running, successful ecesis. The Yin and Yang are contradiction and complementation. It is very difficult to thrash betwixt Asian and western sandwicher, but the human resource managers and employees should recognize that deep differences of value and beliefs.Then employees need to coordinate in relations with Asian colleagues and subordinates. And build a nosepiece amongst Asian and westbounder. So, bringing yin and yang unneurotic would drum up business. 4. Define the spare-time activity Boundary less concepts. Paradigmunderlying the rise of motley forms of new transcription to which have been ascribed the confiness virtual cheek, empower plaque, high-performing run teams, and lick reengineered arrangings is a single, deeper trope shift that we call the emergence of the boundaryless organization, (p. 2 Ashkenas st al. 1995).This shift recognizes the limitations of the following four types of organisational boundaries vertical ( amidst aims and ranks of people), horizontal (between functions and disciplines), outer (between the organization and its suppliers, customers, and regulators), and geographic (between nations, cultures, and markets). In the boundaryless organization, these boundaries are not used to separate people, processes and places, sort of, the focus is how to move ideas, information, talent, and decisions where they are most essential (Ashkenas et al. 1995). Employment arrangements an increase in nontraditional employment contracts between the worker and the organization is cited as an example of dipred organizational boundaries (Miner amp Robinson, 1994), as strong as evidence of a post-job society (Bridges, 1994). The term contract denotes the different forms employment is winning in the 1990s temporary, disunite-time, job-sharing, consulting, contracting, and leasing.Although some employees have little choice but to accept one of these forms of employment, many employees welcome these options for more flexible hours and more control over where they work, how they work, and which projects they would most prefer (Belous, 1989). Job summary is the measurement of tasks and / or worker attributes for a precondition job, thus, job analysis techniques can be classified as work-oriented or worker-oriented (Gatewood amp Field, 1994). Work-oriented methods involve peculiar(prenominal) descriptions of the various tasks performed on a job, whereas worker-oriented methods examine broad human styles involved in work activities.Skills Emphasis and work Analysis given that functional boundaries will continue to blur (Ashkenas et al. , 1995 Miner amp Robinson, 1994), boundaryless organizations may at long last collapse jobs into more comprehensive task of job analysis less ill-chosen it could contribute to a culture wherein workers are afforded more freedom and opportunity to operate in different work activities. recruitment gaining competent employees at all levels of the organization is more than a matter of training, it stems from changes in recruitment and selection philosophy (Ashkenas et al. 1995). Specifically, the boundaryless organization emphasizes the development of a shared expectation among all of its employees and the continuous support of this bodied culture. Although Ashkenas et al. (1995) dont describe specific recruiting admittance codees that aid in achieving this cohesive culture, they state the importance of thoroughly book binding applicants, sometimes with the help of customers, based on skills and character traits that match the technical and heathenish necessitate of the organization. 5. What are the dilemmas of boundaryless recruitment and selection?A dilemma regarding a high form of person-organization culture fit surfaces what about the potential ly negative consequences of attracting and selecting too many like-minded individuals? For instance, Schneider (1987) has suggested that organizational dysfunction and eventual last can be traced to an overabundance of kindred worker characteristics. As a corollary, some mixture of worker attributes may be postulate to respond to environsal threats and opportunities, at long last ensuring the viability of the organization.Another caveat to consider is the possibility of indecent impact. Any employment test which results in different acceptance/pass pass judgment for individuals belonging to different groups essential be validated and its continued use exhibit as necessary. Thus, the very homogeneity of employee value proposed as necessary for the success of the boundaryless organization may lead to two stern problems decreased organizational performance and unfavourable impact. nearly how much and what kinds of heathen parity between worker and organization are necess ary for a productive mindset? Approximately how much and what kinds of ethnical similarity between worker and organization lead to litigation and/or poor organizational adaptability? It may be that just as the organization needs different skill sets to accomplish a unified performance goal, organizations need different traits and worker characteristics to accomplish the longer-term goal of survival (Schneider, 1987).However, worker heterogeneity does not necessarily preclude the selection of resembling traits that primarily serve to reinforce core values and pivotal norms. More enquiry is needed to build theory and get up practitioner success in recruiting and selecting workers for boundaryless organizations. 6. How does one build a globose work force with recruitment? Answer all social class, hundreds of companies expand their operations into the global marketplace. At the same time, corporations that are established in the international sphere redefine their business to ma intain a competitive edge.For organizations in both categories, recruitment and international engagement are key determinants of long-term success. Today, HR professionals in bestrideive global companies are discovering that it isnt enough just to look for these skills among members of the expatriate community. Rather, both employee needs to have a certain level of global sensation, and many companies are purpose that screening must begin at recruitment. take in many corporations, international recruitment is synonymic with expatriate selection.Within this area, significant progress has been make to ensure candidates are screened for global competency, with includes such qualities as flexibility, open-mindedness, technical expertise, multiple delivery proficiency and the willingness to take risks. In humanitarian to recruiting for expatriate potential, HR professionals are finding that employees who have international experience and language proficiency help the alliance function on a day-to-day basis. Mangers must understand differing cultural norms to perform well on business trips and short-term assignments in other parts of the world. 7.Define the four faces of global cultures. Answer Davos from boardroom to bedroom This culture is globalized as a direct support of global economic processes. Its carrier is international business. It has obvious behavioral aspects that are today functional in economic terms, behavior dictated by the accoutrements of contemporary business. Participants in this culture know how to deal with computers, cellular phones, airline schedules, currency exchange, and the like. But they excessively dress alike, exhibit the same accessible freeity, relieve tensions by similar attempts at humor, and of course most of them interact in English.Since most of these cultural traits are of Western provenance, individuals coming from different backgrounds must go through a process of socializing that will allow them to engage in this behavior with seemingly effortless spontaneity. mental faculty fellowship international This is the internationalization of the Western intelligentsia, its values and ideologies. It is carried by foundations, academic networks, non-governmental organizations, and some governmental and multinational agencies.The faculty club culture spreads its beliefs and values through the bringing upal system, the legal system, various therapeutic institutions, think tanks, and at least some of the media of t aneleet communication. If this culture internationalizes the Western intelligentsia, it alike internationalizes the conflicts in which this intelligentsia has been engaged on its home territories. The McWorld culture The McWorld culture is most in all probability subsumed under the category of Westernization, since virtually all of it is of Western, and more specifically American, provenance.These critics of culture imperialism in like manner understand that the diffusion of po pular culture is not just a matter of outward behavior. It carries a significant commitment of beliefs and values. Evangelical Protestantism Provide a classifiable process of globalization, especially in its pente equalal version (which accounts for something like 80 part of its worldwide growth). This globalizing force is best seen by comparing it with the other dynamic religious phenomenon of our time, that of the Islamic resurgence.Evangelical Protestantism brings about a cultural revolution in its new territories (in that prize it is very different from its social function on its American home ground). It brings about radical changes in the relations between men and women, in the upbringing and education of children, in the attitudes toward traditional hierarchies. Most importantly, it inculcates scarce that Protestant ethic that Max weber analyzed as an important constituent in the genesis of modern capitalist economy a disciplined, frugal, and rationally oriented approac h to work.Thus, despite it indigenization, Evangelical Protestantism is the carrier of a pluralistic and modernizing culture whose original fix is in the North Atlantic societies. 8. Discuss and describe the challenges of Diversity Training in Texaco, UNUM, GTE and Gannett. Answer Texaco work in progress Texacos strategy started to take shape two years ago when Gadsden the manager of U. S. workforce multifariousness and EEO compliance for Texaco Inc. came on board.According to the salmagundi manager, the impetus stemmed from a number of sources changing demographics in the study and Texacos customer base, the oil conjunctions quest to be a top-tier play along, and the need to fully utilize every member of an organization that over the past(a) five years has shrunk from approximately 27,000 to 19,300 employees. unadulterated focus groups and a national canvas of more than 3,000 of its workers, Texaco leaned how employees felt about the oil company in general, its training and development, its furtherance policies and compensation, and whether Texaco and its managers valued a diverse workforce.In the subject area results, employees need to improve advancement of minorities. They desire managers to be held more accountable on managing mutation and better educated on how to communicate with employees of differing backgrounds. A cross-function team was put across to ask for the promotion process by Texacos managements. The team discovered that employees valued a streamlined application process and more feedback on the outcome of promotion requests. Therefore, the cross-functions team supplied work guide of how to get promoted.In the other hand, they improved a salmagundi training component to highest-level executives, then blend variation training to all employees. One of the more difficult aspects of oeuvre smorgasbord is finding the funding for it. Gadsden has succeeded in part by be frugal. He worked with a group of 14 independent consultant s rather than handing the contract over to one full-grown firm. He bargained and haggled with his vendors, getting them to reduce fees in return for a guaranteed amount of work. magic spell he uses outside facilitators for his workshops, he also employs internal supply to save money, gain the employees peck by running the programs.Gadsden estimates his cost at $224 a person versus what Gadsden calls a company average of about $1,379 per person. handle any workplace conversion program, Texacos is a work in progress. UNUM visible diversity 1989, the UNUM Life Insurance familiarity of America has experiencing high turnover among the very minority workers it was try so steadfastly to recruit. We were in compliance mode, doing affirmative action, and trying to bring women and minorities into the company. Sandy Bishop, manager of UNUMs diversity programs says. We wanted our business environment to mirror our world, the people we were insuring. Its proactive program began s imply enough with its HR staff developing a diversity philosophy. In addition, the HR department brokered meeting between ranking(prenominal) executives, the majority of whom were white males, and representatives of minority groups. Like Texaco, UNUM began with an internal audit of what needed to be done. Out of that came a three-day diversity workshop designed to build cultural competence. In its effort to integrate the diversity debate with other business issues, UNUM has an informal diversity structure.Corporate communications, for example, publishes a newsletter addressing diversity issues. UNUM also has an education committee that set up Lunch and Learn dialogue on diversity. As part of its outreach activities, the company has also launched community programs that deal in diversity. While UNUMs earlier efforts were confine to company headquarters, the disability insurer this year is extending its diversity programs to its branch offices. And of the five diversity seminars t hat UNUM will hold this year, three of them will be in remote locations. GTE interchangeable respectTelecommunications giant GTE got serious about diversity in the early 1990s for two reasons, says Randy MacDonald, the companys senior vice president of human resources and administration. setoff was recognition of the changing workplacemore spouses working and more immigration. Second, and this is still evolving, is that while were U. S. based, the workplace is becoming global and we need to address marketplace diversity. GTE combines its workplace diversity efforts with its work/family programs (telecommuting, flextime, seminars on equilibrise work and family).The diversity end consists of minority recruitment, employee life advancement, training on managing and being part of a diverse workforce, as well as multicultural awareness events that celebrate diversity. The telecommunications company has made a conscious effort to recruit minorities on college campuses, once a person is on board, he or she is eligible for career advancement training, regardless of ethnic background. The company does offer some specialized educational programs for minorities. Through its actions, the company has increased minority and female representation among its managers.Gannett total desegregation Gannett Corp. Inc. may well have the granddaddy of diversity programs. The media conglomerate first embarked on managing diversity in 1980. While minority recruitment was first emphasized by Gannett, the media company has expanded into career advancement training. The company also publishes an in-house newsletter consecrate to the topic and sponsors noon seminars. According to the diversity manager, what has made Gannetts program work is the fact that it is closely aligned with boilersuit business aims. 9. Describe the adult cultivation theory culture-bound.Answer The underlying assumptions behind existential training are worth investigation to begin determining the universalit y or cultural relativity of the fields mainstream methodologies. Holvino (1982) found experiential learning to be * Active and participatory * Learning how to learn * Based on interdependence or independence * Based on pupils internal direction * shared out responsibility for leaning * Built on experience and knowledge of learners * Shared access to power and knowledge * Focused on problem identification and solution Information seeking and sharing 10. What are the cultural training techniques? Answer Training techniques are commonly characterized as falling along a spectrum from Didactic (trainer-centered, low-risk, content-oriented) to Experiential (learner-centered, high-risk, process-oriented). In Hofstedes terminology, Didactic techniques can be considered to have a high great power Distance and strong doubt turning away value orientation, while experiential techniques can be considered to have a low Power Distance and weak Uncertainty Avoidance value orientation.By juxtap osing Hofstedes cultural value spectrum with this training technique spectrum, we fashion a guideline for predicting the relative rightness of different training techniques for different cultural groups. If we compare the two sides of Figure 20. 1, we can predict which techniques might be book for a given cultural group. allow techniques are those that might most effectively challenge the participants without eliciting a high level of resistance.